It was a hoax. In an unorthodox marketing move, Sony Pictures launched this billboard campaign to advertise The Virginity Hit, a movie about “four guys, one camera, and their hilarious experience chronicling the exhilarating and terrifying rite of passage: losing your virginity” [TheVirginityHit.com].
“The Virgin Helpline” gives callers semi-humorous advice from Zack, a lead character in the film (played by Zack Pearlman). The caller is directed to customized advice according to his or her gender, relationship status, and length of time in a relationship.
For the male virgin who’s been dating a girl for over a year, Zack tells him to check whether he is in friend mode or has reached the point of wearing matching fanny packs. He advises, “You’ve waited long enough….Some people say wait for marriage, but with a fifty-percent divorce rate, why take the chances? Close the deal with your lady.”
To the female virgin who can’t get a boyfriend, Zack assures: “You know, you have all the power, when you want to lose it, any guy will take it. Really. We have no standards, you just have to readjust yours… The boy you like doesn’t like you? Who cares? Some guy will.”
You’re a virgin who wants to stay a virgin? “HANG UP NOW. THIS IS FOR PEOPLE WHO WANT TO CHANGE THEIR LIVES.”
If you are ready to change your life, go ahead and start the journey to becoming a real man. If you work hard enough, you can achieve your full sexual potential and become a Jonathan.